Reality star Vicky Pattison has been announced as the face of Hartley's 10 Cal campaign, encouraging women to 'stay on track and not wobble from their diet this January' by promoting the brand's ten calorie jelly pots.

The ad sees Pattison recreating the iconic We Can Do It poster, and she posted on Instagram 'I’ve joined @Hartleys.Jelly and I'm proud to be part of #Team10Cal, helping people stay motivated and stick to their diet plans this January. It’s so hard to stay on track, but with some help we can help you from a diet wobble!'.